Branding is one of those topics that everyone has heard of, but few seem to fully understand. Some people think it’s all about a logo, or judicious use of colors. Some think a product’s name is the key to branding. But branding is a complex subject that requires a lot of thought and planning.
In this guide, we’re going to take a look at some of the many facets of branding—including USP, name, visual branding, and other elements that can make or break your company’s success.
Believe it or not, if you get a single element of branding wrong, it could severely impact your overall success. Many companies have failed or succeeded based almost solely on their branding.
Branding is especially important when you are competing in a heavily flooded market. For example, in the fast food realm, branding is arguably more important than the actual food, because without good branding, very few people will ever even try your food.
You see, branding isn’t just about the visual. It’s also about the other elements that one can’t necessarily see at first glance. That’s what we’re going to take a look at in this guide so you can understand all the different elements, not just one or two.